Marketing MSc

Overview

The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

You can study this MSc by distance learning, with an Approved Learning Partner, or, for certain courses, on campus in Edinburgh on a 4-day immersion seminar to reinforce your self-study. 

Programme content

Passes are required in five core and four elective courses.

Core courses

• Consumer Behaviour
• International Marketing
• Marketing
• Marketing Communications
• Marketing Research

Marketing specialist elective courses

• Marketing Channels
• Negotiation
• Principles of Retailing
• Quantitative Methods
• Research Methods for Business and Management
• Sales Force Management
• Services Marketing

Entry requirements

Entry normally requires a relevant undergraduate degree; or passes in Marketing and two other core courses.

Tuition fees

Fees for this programme can be found on the EBS website.

Scholarships & bursaries

• African Scholarship Programme (EBS)
  Applicants from all over sub-Saharan Africa. Further information and application form from the Canon Collins Trust
• Alumni Scholarship Scheme
  Heriot-Watt Alumni
• British Chamber of Commerce in Germany Foundation Scholarship (German students)
  German nationals
• Carnegie-Cameron Taught Postgraduate Bursaries
  Applicants must be Scottish by birth, have at least one parent born in Scotland or have been continuously resident in Scotland for a period of three years for the purpose of secondary or tertiary education.
• Chevening Scholarship
  Non UK
• Commonwealth Scholarship and Fellowship Plan
  International (Commonwealth citizens)
• Department for International Development (DFID) Commonwealth Shared Scholarship Scheme
  Commonwealth citizens
• East Lothian Educational Trust
  Applicants must be a resident of the old county of East Lothian (ie excluding Musselburgh, Wallyford and Whitecraig.)
• Edinburgh Business School Scholarship for On-Campus Programmes (EBS)
  Awarded on the basis of prior academic achievement, financial hardship and the use to which the qualification will be put.
• Entente Cordiale Scholarships
  French nationals aged 35 or under.
• Football Bursaries
  All students
• Japan Scotland Association Scholarship
  Japanese nationals planning to enter a postgraduate course at Masters level at a Scottish University.
• Leverhulme Trade Charities Trust
  Restricted to residents of the UK who are a son, daughter, spouse, widow or widower of a commercial traveller, chemist or grocer.
• Local Education Authority Awards
  Various
• Mexican Scholarships
  Mexican applicants
• Music Scholarships
  All students
• Part-time Fee Grant (SAAS)
  See SAAS residence conditions.
• Postgraduate Student Allowance Scheme (SAAS)
  EU and UK applicants who meet the SAAS criteria on eligible courses
• Remission of Fees (families of staff)
  Spouses/civil partners and children of members of staff, also retired members of staff of the University
• Royal Caledonian Schools Trust
  Applicants must be of Scots parentage (conditions apply - see below)
• Scotland's Saltire Scholarships
  Citizens of Canada, the People's Republic of China, India or USA (2 awards for each country)
• Sports Bursaries
  All students
• Sports Scholarships
  All students
• Staff Scholarships
  Employees of Heriot-Watt University
• West Lothian Educational Trust
  Individuals must have originated in West Lothian or have lived there for the last 3 years.

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