International Marketing MSc/Diploma
- Delivery: Full Time, Part Time
- Programme type: Taught Programme
- Study location:
- Entry date:
Our new MSc International Marketing programme is designed to develop advanced management competencies, alongside specific marketing knowledge, enabling you to remain competitive within the global marketplace and the changing world of marketing in the international business context.
The programme acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.
The international aspect is embedded into the programme through use of case-studies, debates, discussions and research papers that consider international dimensions. Wherever possible this is also given direct relevance to students on the programme by reference to their home countries.
MSc - 12 months full-time; PGDip - 9 months full-time
Graduates of the programme will be equipped for a range of careers in marketing and related business areas working on international marketing issues and strategies as grounding for senior marketing roles such as European Marketing Management, Global Brand Management, or in specialist marketing functions at a strategic level or corporate level.
|Semester 1 (Sept - Dec)||Semester 2 (Jan - April)|
|International Contemporary Consumers||International Strategic Marketing Management|
|Integrated International Marketing Communications||International Brand Management|
|International Business||Digital Marketing|
|Corporate Social Responsibility||Business Research Methods|
Students then complete their MSc dissertation between May and August.
Applicants should hold a good (first or second class) Honours degree, or its non-UK equivalent, in a relevant business or marketing subject from a recognised British or overseas university.
English language requirements
If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability.
The minimum requirement for English language is IELTS 6.5 or equivalent.
We offer a range of English language courses to help you meet the English language
requirement prior to starting your masters programme:
- 2 semesters English (for IELTS of 4.5 with minimum of 4.0 in all skills)
- 12 weeks English (for IELTS of 5.5 with minimum of 5.0 in all skills)
- 6 weeks English (for IELTS of 5.5 with minimum 5.5 reading & writing and 5.0 listening & speaking)
Fees for this programme can be found on our Tuition fees page.
Scholarships & bursaries
Alumni Scholarship Scheme
British Chamber of Commerce in Germany Foundation Scholarship (German students)
Carnegie-Cameron Taught Postgraduate Bursaries
Applicants must be Scottish by birth, have at least one parent born in Scotland or have been continuously resident in Scotland for a period of three years for the purpose of secondary or tertiary education.
Commonwealth Scholarship and Fellowship Plan
International (Commonwealth citizens)
Department for International Development (DFID) Commonwealth Shared Scholarship Scheme
East Lothian Educational Trust
Applicants must be a resident of the old county of East Lothian (ie excluding Musselburgh, Wallyford and Whitecraig.)
Entente Cordiale Scholarships
French nationals aged 35 or under.
Esmee Fairbairn Scholarship
Ian Rushbrook Scholarship
MSc Investment Management students only
Japan Scotland Association Scholarship
Japanese nationals planning to enter a postgraduate course at Masters level at a Scottish University.
Leverhulme Trade Charities Trust
Restricted to residents of the UK who are a son, daughter, spouse, widow or widower of a commercial traveller, chemist or grocer.
Local Education Authority Awards
Part-time Fee Grant (SAAS)
See SAAS residence conditions.
Postgraduate Student Allowance Scheme (SAAS)
EU and UK applicants who meet the SAAS criteria on eligible courses
Remission of Fees (families of staff)
Spouses/civil partners and children of members of staff, also retired members of staff of the University
Royal Caledonian Schools Trust
Applicants must be of Scots parentage (conditions apply - see below)
SML International Merit Scholarship
Scotland's Saltire Scholarships
Citizens of Canada, the People's Republic of China, India or USA (2 awards for each country)
Employees of Heriot-Watt University
Tullow Group Scholarship Scheme
Available for specified MSc programmes only and for nationals of specified countries.
West Lothian Educational Trust
Individuals must have originated in West Lothian or have lived there for the last 3 years.