International Marketing MSc/Diploma

  • Delivery: Full Time, Part Time
  • Programme type: Taught Programme
  • Study location:
  • Edinburgh
  • Entry date:
  • September

Overview

Our new MSc International Marketing programme is designed to develop advanced management competencies, alongside specific marketing knowledge, enabling you to remain competitive within the global marketplace and the changing world of marketing in the international business context.

The programme acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.

The international aspect is embedded into the programme through use of case-studies, debates, discussions and research papers that consider international dimensions. Wherever possible this is also given direct relevance to students on the programme by reference to their home countries.

Programme duration

MSc - 12 months full-time; PGDip - 9 months full-time

 

Graduate opportunities

Graduates of the programme will be equipped for a range of careers in marketing and related business areas working on international marketing issues and strategies as grounding for senior marketing roles such as European Marketing Management, Global Brand Management, or in specialist marketing functions at a strategic level or corporate level.

Programme content

Semester 1 (Sept - Dec) Semester 2 (Jan - April)
International Contemporary Consumers International Strategic Marketing Management
Integrated International Marketing Communications International Brand Management
International Business Digital Marketing
Corporate Social Responsibility Business Research Methods

 Students then complete their MSc dissertation between May and August.

Entry requirements

Applicants should hold a good (first or second class) Honours degree, or its non-UK equivalent, in a relevant business or marketing subject from a recognised British or overseas university.

 

English language requirements

If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability.

The minimum requirement for English language is IELTS 6.5 or equivalent.

We offer a range of English language courses to help you meet the English language
requirement prior to starting your masters programme:

  • 2 semesters English (for IELTS of 4.5 with minimum of 4.0 in all skills)
  • 12 weeks English (for IELTS of 5.5 with minimum of 5.0 in all skills)
  • 6 weeks English (for IELTS of 5.5 with minimum 5.5 reading & writing and 5.0 listening & speaking)

Tuition fees

Fees for this programme can be found on our Tuition fees page.

Scholarships & bursaries