International Fashion Marketing MSc/Diploma/Certificate

  • Delivery: Full Time, Part Time
  • Programme type: Taught Programme
  • Study location:
  • Edinburgh
  • Entry date:
  • September

Overview

Developed in partnership with the fashion retail visionary, George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and per una for Marks & Spencer), our MSc International Fashion Marketing focuses on all aspects of the fashion retail experience, from new product development right through to the shop floor.

Programme duration

  • MSc - 12 months full-time;  24 months part-time
  • PGDip - 9 months full-time; 21 months part-time

 

Industry links

The programme has strong links with the fashion retail industry having been developed in association with leading fashion retailer and visionary, George Davies.

Programme and course content remains enhanced and supported by our close links with both George Davies and the retail industry.

Graduate opportunities

Our MSc International Fashion Marketing graduates possess an enviable mix of skills and abilities that can be applied in the fashion retail industry.

Previous graduates have gone on to a wide range of successful careers including starting their own fashion businesses, design, buying and merchandising, new product development, visual merchandising, marketing and public relations.

Companies who have employed our International Fashion Marketing graduates include Ralph Lauren, Harvey Nichols, Arcadia, Ted Baker, John Lewis, House of Fraser, Marks & Spencer, ASOS, Zara, Superdry and Net-a-porter.

Overview

Developed in partnership with the fashion retail visionary, George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and per una for Marks & Spencer), our MSc International Fashion Marketing focuses on all aspects of the fashion retail experience, from new product development right through to the shop floor.

Programme duration

  • MSc - 12 months full-time;  24 months part-time
  • PGDip - 9 months full-time; 21 months part-time

 

Industry links

The programme has strong links with the fashion retail industry having been developed in association with leading fashion retailer and visionary, George Davies.

Programme and course content remains enhanced and supported by our close links with both George Davies and the retail industry.

Graduate opportunities

Our MSc International Fashion Marketing graduates possess an enviable mix of skills and abilities that can be applied in the fashion retail industry.

Previous graduates have gone on to a wide range of successful careers including starting their own fashion businesses, design, buying and merchandising, new product development, visual merchandising, marketing and public relations.

Companies who have employed our International Fashion Marketing graduates include Ralph Lauren, Harvey Nichols, Arcadia, Ted Baker, John Lewis, House of Fraser, Marks & Spencer, ASOS, Zara, Superdry and Net-a-porter.

Programme content

Semester 1

  • New Product Development
  • Understanding the Fashion Consumer
  • Fashion Brand Management
  • Strategic Retail Management

Semester 2

  • Fashion Business Development
  • Fashion Buying and Merchandising Management
  • Fashion Marketing Communications
  • Retail Logistics

Over the summer months students undertake a dissertation.

Programme leader

Our MSc International Fashion Marketing is delivered by a dedicated team of staff with a wealth of experience in fashion, retail and academia. Programme Director, Professor Neil Towers, has over 20 years commercial experience in senior management roles.

Staff teaching on the programme are at the forefront of research in retail and marketing with many being members of the School’s George Davies Centre for Retail Excellence which is internationally renowned for its research on the retail sector. This research and industry experience feeds directly into the teaching on the programme meaning you benefit from all the latest research and developments within the field.

Eilidh O'Connor

Degree MSc International Fashion Marketing
Present job Womenswear Manager, Marks & Spencer

I am currently working as Womenswear Manager for one of Marks & Spencer’s major stores. The International Fashion Marketing programme gave me key knowledge which is now helping me in my career, such as consumer behaviour, as well as strategic skills like business strategy which will no doubt boost my future career progress as I work my way up the ranks!

I thoroughly enjoyed the content on the programme and learned lots – it covers a wide range of topics but you need this if you’re to keep up in the fashion industry! It also gave great insight into many aspects of the fashion industry I wouldn't have necessarily have come across otherwise. I would recommend this programme to anybody looking to follow a career in the fashion retail industry. It is interesting, varied and challenging degree course taught by experts in their field.

Entry requirements

A good Honours degree (first or second class), or its non-UK equivalent, in a related subject, and preferably including some marketing.

Applicants with relevant education and work experience may also be considered.

 

English language requirements

If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability.

The minimum requirement for English language is IELTS 6.5 or equivalent.

We offer a range of English language courses to help you meet the English language requirement prior to starting your masters programme:

  • 2 semesters English (for IELTS of 4.5 with minimum of 4.0 in all skills)
  • 12 weeks English (for IELTS of 5.5 with minimum of 5.0 in all skills)
  • 6 weeks English (for IELTS of 5.5 with minimum 5.5 reading & writing and 5.0 listening & speaking)

 

Tuition fees

Fees for this programme can be found on our Tuition fees page.

Scholarships & bursaries